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pricetheory

PRICE THEORY / RESEARCH GUIDE

Look past
the ticker.

A stock idea becomes useful when you can explain the business, the event, the price, and the risk in plain language.

THE RESEARCH PROCESS

Four questions before a trade.

No single chart, headline, or metric settles an investment decision. These questions help turn scattered information into a thesis you can test.

01

Understand the business.

Start with what the company sells, who pays for it, and which costs affect its profit. Read the latest filing alongside earlier periods. Revenue growth alone says little if margins, cash flow, or the balance sheet tell a different story.

02

Name the catalyst.

A thesis needs a reason it might matter now. Earnings, guidance, a product launch, or a policy decision can change expectations. Separate scheduled facts from rumors, and write down what the market may already be pricing in.

03

Check price and positioning.

Look at the chart across more than one timeframe. Compare the current price with recent ranges, volume, and the wider market. Options activity can add context, but a large trade is not proof of a directional view.

04

Define what would change your mind.

List the assumptions that must hold and the evidence that would weaken them. Consider liquidity, event risk, and how much you could lose. Revisit the thesis when new filings or prices arrive instead of treating an initial idea as permanent.

IN THE WORKSPACE

Keep the evidence together.

Price Theory places several parts of the research process in one terminal. Each is a starting point for your own review, not a substitute for it.

Company financials

Review reported revenue, income, and margins across filing periods.

Stocks and charts

Follow a symbol, compare timeframes, and see how price has moved.

News and calendar

Put company developments and scheduled events beside the market view. Browse dated Le Dossier briefs for an example of market context in practice.

Public portfolio

See the positions Price Theory shares publicly and the reasoning attached to them.